FIFA World Cup 2026 ticket frenzy unfolds amid global unrest

With 100 ⁠days to go until the tournament kicks off, appetite for tickets to the 2026 World Cup in the United States, Mexico and Canada is reaching fever pitch despite eye-watering prices that have fans crying foul amid global unrest after the US-Israeli attacks on Iran.

In addition ⁠to the war against Iran – a country scheduled to play its World Cup group stage games in the US – the heavy-handed immigration crackdowns in the US and the violence that erupted near host city Guadalajara after the death of Mexico’s most-wanted drug cartel leader are causing concern for fans.

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“I’m afraid I might not ⁠be allowed into the country. I’ve decided to fly to Canada at most but not to the USA,” German football fan Tom Roeder told the Reuters news agency

“I hope that at least the issue of war with Iran does not reach North America, at least not in a way that affects us personally.”

FIFA, which did not immediately respond to a request from Reuters for comment, has said nearly 2 million tickets were sold in the first two sales phases and demand was so intense that World Cup tickets were oversubscribed more than 30 ‌times.

The most expensive tickets for the opening game are going for almost $900 and more than $8,000 for the final while tickets in general cost at least $200 for matches involving leading nations. The cheapest tickets for the final cost $2,000 and the best seats $8,680 – that is before taking into account FIFA’s official resale site, where one category three seat for the game in New Jersey on July 19 was being advertised for an eye-watering $143,750, more than 41 times its original face value of $3,450.

Political and social tensions surrounding host nations are nothing new for the World Cup.

Mexican President Claudia Sheinbaum said there was “no risk” for fans coming to the country, and Adrian Nunez Corte, leader of Unipes, a fan association in Spain, said the situation has not affected willingness to buy tickets.

“Obviously, it is causing concern, but some Spanish fans living in the area have helped to calm things down after the initial hours of alarm,” Corte said.

“There is no alarm regarding US immigration policy, but people are taking preparation of the necessary visas seriously to avoid problems, especially since some fans will be travelling between the US and Mexico due to the match schedule.”

The buzz around the tournament in North America is unprecedented.

“The demand for the 2026 World Cup ⁠in the USA, Canada and Mexico is the strongest I’ve ever experienced,” said Michael Edgley, director at Australia’s Green and ⁠Gold Army Travel.

“I think FIFA will make record amounts of money. There’s no question.

“This World Cup will be a massive financial success, and the beneficiaries will be the member federations.”

But such popularity comes with a price.

Geography adds another layer of complexity as the tournament spans 16 host cities across three countries, making it more challenging and expensive for fans wanting to follow their teams.

“The price of ⁠tickets has been a major drawback, particularly affecting the number of matches each fan will attend, as well as the distances between venues and the costs involved,” Corte said.

Secondary ticket market soars

The sticker shock is even more pronounced this year, especially with ⁠a huge resale market in which tickets are sold at above face value, which is legal in the ⁠US and Canada.

FIFA defended the ticketing model.

“Unlike the entities behind profit-driven third-party ticket marketplaces, FIFA is a not-for-profit organisation,” a spokesperson said.

“Revenue generated from the FIFA World Cup 2026 ticket sales model is reinvested into the global development of football. … FIFA expects to reinvest more than 90 percent of its budgeted investment for the 2023-2026 cycle back into the game.”

Mehdi Salem, vice president of the French football fans association Les ‌Baroudeurs du Sport, said its members are seeing more than a 200 percent increase on what they were told would be the prices in 2018 by the French federation and FIFA.

The pricing pain is so acute that Salem’s association, which boasts about 400 members, will have only 100 attend the tournament – a dramatic drop that he attributed to ticket prices ‌and ‌the political landscape in the US.

“We feel like this World Cup will not really be a people’s World Cup but rather an elitist World Cup,” Salem added.