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Prices have dropped to $45,990 drive-away for the Italian luxury-car brand's cheapest model after reporting its second-lowest start to the sales year on record.
Alfa Romeo has rolled out discounts of $15,900 to $17,500 – or even more in some parts of Australia – on its cheapest models, now available from $45,990 drive-away.
It comes amid sales on track for their second-lowest result on contemporary record, already down 43 per cent this year compared to 2024, just 561 Alfa Romeos were delivered by year's end.
Until June 30, Alfa Romeo is offering the Tonale Ti small SUV with the Tech Pack and premium paint for $45,990 drive-away nationally, the Giulia Ti sedan without options for $59,990 drive-away, and the Stelvio Ti mid-size SUV for $69,990 drive-away.
The savings – based on the regular estimated drive-away prices in NSW – come in at about $17,200 for the Tonale, $17,500 for the Giulia, and $15,900 for the Stelvio.
The cheapest Tonale is now cheaper than a base-model Toyota RAV4 Hybrid ($46,700 drive-away in NSW), while the Giulia Ti is within $150 of a top-of-the-range Toyota Camry in the same state.
In other parts of the country, the savings on the three Alfa Romeos may be smaller or greater, based on differing on-road costs in each state and territory. The special offers are nationwide prices.
Regular prices – excluding on-road costs – for the models in question are $56,390 for the Tonale, $69,950 for the Giulia, and $77,950 for the Stelvio.
The Tonale's price includes $5490 in options, across $1990 in premium paint, and the $3500 Technology Pack adding blind-spot monitoring, rear cross-traffic alert, a 360-degree camera, traffic jam assist, and automatic parking.
It is believed the Giulia and Stelvio examples in stock are Model Year 2023 plate vehicles, and the Tonale Hybrids are MY22s – but Drive has contacted Alfa Romeo Australia to confirm.
Alfa Romeo has reported just 119 new vehicles as sold in Australia so far this year, down 42.8 per cent on the 208 listed this time last year.
It compares to a 3.7 per cent slide for BMW, 3.6 per cent dip for Audi, and 31.1 per cent growth for Mercedes-Benz Cars.
If it continues that decline, it will record just 321 deliveries by December 31 – its lowest year of sales since it reported 311 sales in 1998, its first year back in Australia after a brief exit.
Included in the 2025 tally are 52 Giulias, 32 Stelvios and 35 Tonales, the lattermost down 62.4 per cent on the prior year.
Only once since it returned to Australia part-way through 1998 have the brand's January to March sales been lower, in 2023 when 100 deliveries were reported over the first three months of the year.
BMW delivered more 3 Series sedans last month alone than Alfa Romeo has all three of its models since January 1.
Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020. Cars have played a central role throughout Alex’s life, from flicking through car magazines at a young age, to growing up around performance vehicles in a car-loving family. Highly Commended - Young Writer of the Year 2024 (Under 30) Rising Star Journalist, 2024 Winner Scoop of The Year - 2024 Winner
