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The Italian luxury car maker delivered 8411 vehicles in the first nine months of 2024, equating to $3.95 billion in revenue and $1.1 million in operational profits.
Lamborghini recently announced it recorded its best sales result across the brand’s 60-plus-year history in the first nine months of 2024.
According to the Italian luxury car maker, the brand delivered 8411 vehicles globally to the end of September, generating €2.43 billion ($AU3.95 billion) in revenue – up 20.1 per cent compared to the same period in 2023 – and €678 million ($AU1.1 billion) in “operating profit”.
The record sales numbers are spurred by the high demand for Lamborghini’s current hybrid line-up, with wait times for the Revuelto (priced from $AU987,908 before on-road costs) exceeding two years and the 2025 Urus SE SUV production numbers all accounted for.
The Volkswagen Group-owned car maker also said its newest model, the plug-in hybrid V8 Temerario, was met “with a very positive response from the public” when orders officially started coming through in September 2024.
Here in Australia, Lamborghini sales have increased this year with deliveries up 26.4 per cent to 244 units for the brand to the end of October, with those figures expected to grow in the coming years.
Francesco Scardaoni, Lamborghini’s Asia Pacific Director, told Drive the Temerario “will be available in Australia most likely [in the] first half of 2026”, while the Urus SE SUV is expected to land in Australian showrooms “by the end of quarter one, in between March and April 2025”.
The Temerario – the V10-powered Huracan successor – is priced from $614,000 before-on-road cost, while the Urus SE kicks off from $457,834.
Despite a backlog of Revuelto orders and high public interest in the Temerario, the Urus remains the brand’s best-selling model globally since its 2018 introduction, with Scardaoni citing the car’s extra interior space as a key selling point for customers.
“The 2018 Urus redefined the automotive segment, creating the first super sports car with the comfort of an SUV,” Scardaoni told Drive.
“Comfort I refer to the number of seats because on a super sports car, on a Huracan for instance, the car, it’s so easy to drive, so comfortable … but at the end you have to choose who to bring with you because we have two seats.
“The Urus allowed our customers to be more versatile. So to have a super-sport car performance with the comfort of an SUV, with the comfort of having four passengers with you, really opened a new possibility for our customers to share the passion, the emotion of driving Lamborghini with [their] family, and [their] friends,” he added.
Additionally, Scardaoni told Drive the introduction of the Urus “really brought new blood into Lamborghini in terms of customer profile since basically the launch, 70 per cent of the customers were new to the brand”.
Ethan Cardinal graduated with a Journalism degree in 2020 from La Trobe University and has been working in the fashion industry as a freelance writer prior to joining Drive in 2023. Ethan greatly enjoys investigating and reporting on the cross sections between automotive, lifestyle and culture. Ethan relishes the opportunity to explore how deep cars are intertwined within different industries and how they could affect both casual readers and car enthusiasts.
