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The top-selling new cars in their respective segments are often heralded for their market dominance, but what about the cars that lurk at the bottom of the sales charts?
Australia’s Micro Car segment is a two-horse race, but one horse is much, much faster than the other.
The Fiat 500, sold 411 units across petrol 500, electric 500e, and Abarth 500e warm-hatch models.
Fiat’s 5.4 per cent share was dwarfed by the only other competitor on the segment, the Kia Picanto, which sold 7166 units.
The Light Car Under $30K class had no real loser. Surprisingly, the lowest seller with a full-year sales result was the Toyota Yaris, accounting for 14.7 per cent of the segment with 2801 sales.
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The only car to do worse according to the official VFACTS report was the BYD Atto 1 EV – not for reasons of cost, but because the 88 units sold for the year were all counted in December, its first month on sale.
In the Light Car Over $30K class, the bottom of the class should come as no real surprise.
The Peugeot e208 achieved four sales after being announced for Australia, then pulled in quick succession. The Citroen C3 – following Citroen’s Australian withdrawal – managed six sales.
The 0.5 per cent market share of the Skoda Scala in the Small Car Under $45K class puts it at the bottom of its segment, with 249 deliveries for the year.
In the prestige Small Car Over $45K class, the wooden spoon belongs to the Renault Megane, with a single registration from the last remaining petrol Megane in stock.
Megane aside, the still-on-sale Nissan Leaf EV achieved 62 sales, for an official second-last ranking in the segment or a 0.4 per cent slice of the class.
The cage fight for the Medium Cars Under $60K class was lined by the Volkswagen Passat, which was discontinued during 2025, generating 66 sales for the year, or 0.4 per cent of its segment.
With no interruption to supply, the full-year results for the Honda Accord were a sad second-last, at 98 vehicles sold – a 0.6 per cent share of the segment.
Discontinued models took all three low-podium spots in the Medium Cars Over $60K class, with two units of the Peugeot 508 delivered, closely followed by three Jaguar XEs, and 20 BMW 4 Series Gran Coupes.
Australia’s Large Cars Under $70K class has only one ongoing model, the Skoda Superb, but tied to its late 2024 discontinuation, the Citroen C5 X crossover took 1.0 per cent of the segment with two deliveries.
Never destined to be a volume seller, the hydrogen fuel-cell Toyota Mirai large sedan clocked two sales in 2025, for a slender 0.1 per cent share.
One rung higher, the Maserati Ghibli took seven sales, for a 0.3 per cent share of the Large Cars Over $70K segment.
In a tie for last place, the Audi A8 and Lotus Emeya managed three sales apiece in the Upper Large Cars Over $100K class. That’s a 0.9 per cent share each.
In the People Movers Under $70K class, the Volkswagen Caravelle didn't record a full year of sales, thus finishing last with three units sold, backed up by the smaller Caddy in second-last with 113 sales.
People Movers Over $70K were trailed by the LDV Mifa9 EV, with three sales, a 0.2 per cent share. It’s worth noting that the electric Mifa9 is counted separately from the petrol Mifa range, which competes in the lower price class.
Australia’s three Sports Car price brackets lose relevance as you move up in price, owing to the limited nature of supercars at the top end.
In the Under $90K class, the Nissan Z logged 158 sales, for a 2.3 per cent share.
In the $90K to $200K bracket, one solitary E-Class coupe/convertible found a home, seven Audi A5s (coupe/convertible again), and 25 Jaguar F-Types took the bottom three spots, with all three being end-of-the-line models during the year.
In the supercar class, Sports Cars Over $200K, models often get grouped together rather than being reported individually, so 13 Maserati coupe/convertibles in the last place spot isn't a true representation of how a single model went.
Mazda still had a handful of MX-30s remaining to take last place in the Small SUVs Under $45K class, with five units sold. The Leapmotor B10, with just a few months of sales, managed 65 units.
In the Small SUV Over $45K category, the Genesis GV60 EV scored 15 sales.
Australia’s highest volume segment, Medium SUVs Under $60K, has something of a false-last finisher, with four Hyundai Elexio EVs trailing the segment. This model technically goes on sale in 2026.
The discontinued Ford Escape also found 28 homes, a sub-0.1 per cent share result.
In the Medium SUV Over $60K class, Renault landed two Scenic E-Tech EVs in time to be counted, and Peugeot moved four previous-generation 5008 three-row SUVs. The new 5008 (60) has moved to the Large SUV Under $80K class.
Mainstream Large SUVs Under $80K saw a tie between just one Denza B5 and one remaining Mazda CX-9, Volkswagen also managed to move three Passat Alltracks.
A pair of discontinued models represented the Large SUV Under $80K class, with five Jaguar I-Paces and six Maserati Levantes rounding out the segment.
Denza made an appearance in the Upper Large SUV Under $120K category, clocking one unit of the Denza B8. Were it not for the Denza, the 40 Hyundai Ioniq 9s would have taken last-place honours.
Upper Large SUVs Over $120K showed decently strong results, with nine Lotus Eletre EVs closing out the segment, and 33 Rolls-Royce Cullinans in second-last place.
The lowest volume 4x2 Ute in Australia was the KGM Musso at six registrations, with VFACTS not calling out the difference between Musso diesel and new Musso EV, these are the electric versions – not a new two-wheel drive workhorse Musso.
Last stocks of the GWM Ute 4x2 accounted for eight sales in the segment too.
In the 4x4 Ute class, newcomer Foton – with only a few months of sales – took last place, selling 48 Tunland V7s, and second-last with 110 Tunland V9s.
Even when combined, the two related models still represent a last-place finish for 4x4 utes.
Moving up to the big Pick-Up Over $100K class, where US pick-up trucks duke it out, the last place position went to the Ram 3500, managing 21 sales.
Kez Casey migrated from behind spare parts counters to writing about cars over ten years ago. Raised by a family of automotive workers, Kez grew up in workshops and panel shops before making the switch to reviews and road tests for The Motor Report, Drive and CarAdvice.
