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Combined sales for the CX-60, CX-70, CX-80, and CX-90 are reaching the same levels of popularity as the older CX-8 and CX-9.
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Mazda Australia believes its Large Platform products – the CX-60, CX-70, CX-80, and CX-90 – are resonating with the right customers, but sales are still far behind initial projections from the brand.
Last year, the combined sales total of the four platform- and powertrain-sharing Mazda models totalled 10,355 units – led by the CX-60 (5410 sales) and CX-80 (3851 sales).
For comparison, the combined CX-8 and CX-9 nameplate sales in 2023 (the first year the CX-60 and CX-90 were introduced) tallied 10,105 – albeit with ageing models.
However, sales are still only about 60 per cent of Mazda’s initial 16,800 forecast from late 2024.
Speaking to Drive, Mazda Australia boss Vinesh Bhindi said he believes the quartet of SUVs is now finding its footing in the local market after expanding options for its top-selling CX-60.
“Combined, if we do anywhere from 900 to 1000 a month is where we see it,” Bhindi said.
“We’re still putting a lot of resource behind it and making sure the value is appropriate and sharp, but adding the 2.5 in the 60 has been really well supported.
“We’re pleased with how its progressing, but it’s only two years in.
“It’s still very early days and, at some point, there will be updates and changes, etc. But [we’re] very happy with how it’s been accepted.”
Initial criticism of the CX-60 has now been addressed, with last year’s update bringing pricing of the six-cylinder versions down, as well as the introduction of an entry level 2.5-litre four-cylinder engine that kicks off from $44,740 before on-road costs.
Mazda also rolled out two updates to the suspension of the CX-60 after feedback on launch cars deemed it too harsh, while the ‘jerky’ transmission has also been remedied.
The CX-70 and CX-80 launched with these changes already applied.
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Tung Nguyen has been in the automotive journalism industry for over a decade, cutting his teeth at various publications before finding himself at Drive in 2024. With experience in news, feature, review, and advice writing, as well as video presentation skills, Tung is a do-it-all content creator. Tung’s love of cars first started as a child watching Transformers on Saturday mornings, as well as countless hours on PlayStation’s Gran Turismo, meaning his dream car is a Nissan GT-R, with a Liberty Walk widebody kit, of course.
