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As rising fuel prices push interest in electric vehicles to record levels, this EV company hopes for a silver lining.
Electric Cars
As electric vehicle sales rise to record levels, Polestar is hoping current uncertainties around fuel supply mark the beginning of a new era for EV uptake in Australia - and believes its brand is in a great position.
“The questions around Australia's fuel security, and the independence that can be gained by customers driving electric, I think, is now better established than it was,” Polestar Australia managing director Scott Maynard told Drive.
“I would like to think that there would be a tail to this after the horrible conflict in the Middle East is resolved, and after fuel prices return to state of normality.
“It would be nice to think that this has a tail that could well cause us to look back on this and consider it an inflection point."
The Polestar 4 is the Chinese-owned Swedish-based brand's best-selling vehicle, selling 109 examples in March, up 11 per cent from February's figures.
The marque's next best seller in March was the Polestar 2 (up 8 per cent to 49 sales), followed by the Polestar 3 (2 sales). The brand's new Polestar 5 grand tourer is expected to join its Australian line-up in the third quarter of this year.
Maynard believes the Polestar's lineup puts the brand in a good position to make the most of increasing demand.
“Polestar is [well positioned], the range of products that's now been filled out by the addition of 3 and 4 to the range, and now, with a grand touring car in Polestar 5, we've got a better range of product.”
“We're also in quite a nice comfortable stock position. We are holding good stock with Polestar 4, and that's our biggest selling car. And so I don't know that everyone can boast that kind of hold, which is good for us.”
“So we are in a good position to capitalise on it. And there's lots of unique points around the Polestar brand that I think customers are appreciating. Our really strong stand on climate, on sustainability, seems to resonate.”
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Max is the News Publishing Coordinator for Drive. He enjoys creating engaging digital content, including videos, podcasts, interactive maps, and graphs. Prior to Drive, he studied at Monash University and gained experience working for various publications. He grew up playing Burnout 3: Takedown on the PS2 and was disappointed when real life car races didn’t have the same physics.
