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Polestar's Australia boss is open to changes to brand's naming system if models reach into the 20s, but for now the system "makes sense".
Electric Cars
The Australian boss of the electric vehicle brand behind the Polestar 1, 2, 3, 4, 5, 6, and 7, says Polestar will stick with a number-based naming system for Australia.
Scott Maynard, the Managing Director of Polestar Australia, said if any changes for the local market were made, they would have to be spearheaded by the company's head office in Sweden.
"We'll continue the way we've begun,
I think a simplicity to the naming of Polestar’s makes sense," Maynard said.
"It's unlikely to be changed, and certainly not by the locals. It's a decision that would be made by our Gothenburg head office."
However, the local boss joked that the current naming pattern could need changing if the model line-up continues to expand: "If we make it to the 20s, we might have to revisit it then."
Polestar’s global CEO Michael Lohscheller has previously defended the naming structure, telling Australian media last year that the naming philosophy was invented by Apple.
“Whenever something is launched or being presented, they give it a [new] name," Lohscheller said.
Like the iPhone, Polestar vehicles are named with a number based on their order of release. This differs from the approach of other automakers such as Audi, where higher numbers correspond to larger vehicles.
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Max is the News Publishing Coordinator for Drive. He enjoys creating engaging digital content, including videos, podcasts, interactive maps, and graphs. Prior to Drive, he studied at Monash University and gained experience working for various publications. He grew up playing Burnout 3: Takedown on the PS2 and was disappointed when real life car races didn’t have the same physics.
