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Peugeot Australia will offer 14 examples of its E-308 electric hatch under an ‘evaluation program’ for selected customers, before a potential full market launch.
Electric Cars
The 2025 Peugeot E-308 has been detailed for Australia – but the electric hatch will be offered exclusively under a restricted ‘customer evaluation program’ at first.
Currently limited to 14 units, the E-308 will not be available for further orders in Australia for at least another 12 months – if ever – after Peugeot's local distributor scaled back its electric-vehicle plans and removed plug-in hybrid models from sale in September.
“Although a date for the introduction of the Peugeot E-308 has not been announced for Australia, the brand’s electric vehicle range is set to expand from 2025,” said Peugeot Australia in a media release.
A hand-picked selection of 14 buyers will be able to purchase the E-308 from Friday 8 November 2024, with priority given to customers who have registered their interest in the vehicle.
Priced at $65,990 drive-away, the Peugeot E-308 is offered in a single grade costing more than a Tesla Model 3 – one of Australia’s most popular electric cars – and other electric hatches like the MG 4, BYD Dolphin, GWM Ora, Nissan Leaf, and Cupra Born.
Peugeot Australia announced in September that every model it sells – excluding vans – would introduce mild-hybrid power by the end of next year, while the E-3008 electric SUV was delayed to 2025 at the earliest, and the E-208 and E-308 electric hatches were seemingly placed on the back burner.
Peugeot Australia said in a media statement in September it "revised the timeline for the introduction of future electric vehicles" due to a "rapidly evolving and dynamic" electric-car market.
The full-electric E-308 is $1000 dearer than the now-discontinued 308 Plug-In Hybrid – which has been axed in Australia along with the 408, 508 and 3008 plug-in hybrid models.
Revealed in 2022, the E-308 – also available as a wagon in Europe – is based on the ‘EMP2’ architecture derived from internal-combustion 308 models, with a 115kW/270Nm electric motor on the front axle and a 54kWh gross (51kWh usable) nickel, manganese and cobalt battery pack.
The E-308 hatch offers a WLTP-rated driving range of 400 kilometres in Australia, with support for 100kW DC fast charging.
For context, the Tesla Model 3 Rear-Wheel Drive is available in Australia from $54,900 before on-road costs with a 513-kilometre WLTP-rated driving range – while an MG 4 Long Range 77 costs $50,990 before on-roads with a 590-kilometre range, before an $8000 factory bonus.
E-308 buyers can choose between post-paid capped-price services with 12-month/25,000-kilometre intervals, or pre-paid service packs for the first three, four or five years.
The post-paid services cost between $309 and $495, totalling $1867, while the pre-paid service packs cost $700 for three years, $1000 for four years, and $1220 for five years.
Standard equipment for the E-308 appears to match the 308 GT Premium petrol hatch, albeit with a six-speaker unbranded audio system in place of the petrol's 10-speaker Focal premium audio system, and a different 18-inch alloy wheel design.
2025 Peugeot E-308 price in Australia
Note: All prices above are drive-away.
2025 Peugeot E-308 adds (over 308 GT Premium petrol hatch):
2025 Peugeot 308 GT Premium hatch standard features:
Electric Cars Guide
Jordan is a motoring journalist based in Melbourne with a lifelong passion for cars. He has been surrounded by classic Fords and Holdens, brand-new cars, and everything in between from birth, with his parents’ owning an automotive workshop in regional Victoria. Jordan started writing about cars in 2021, and joined the Drive team in 2024.
