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Subaru electric-car prices have been reduced by up to $4000 after the brand's Model Y competitors were undercut by their Toyota siblings.
Electric Cars
Subaru has cut prices across its Solterra and Trailseeker electric-car range by up to $4000 to match the RRPs of its Toyota siblings.
It is the second Subaru EV price cut in six months, after the facelifted Solterra arrived late last year with prices up to $7000 lower than the model it replaced.
Effective today, 14 May 2026, the Solterra range is now $2000 cheaper than before, at $61,990 to $67,990 plus on-road costs – the latter AWD Touring grade now matching its Toyota bZ4X AWD counterpart.
The extended-length Trailseeker is $4000 cheaper, priced from $63,990 plus on-roads for the base AWD, or $69,990 for the AWD Touring, matching the related, top-of-the-range bZ4X Touring's RRP.
Subaru has not announced any plans to pass on the price cut retrospectively to buyers who have purchased an updated Solterra since its launch late last year.
"This announcement reflects Subaru Australia’s ongoing commitment to delivering excellent value for its customers, ensuring its vehicles remain competitively priced without compromising on the quality, performance, or innovation that Subaru customers expect," Subaru said in a media release.
"Customers who have recently placed orders or are in the process of completing a purchase are encouraged to contact their Subaru Retailer for further guidance on how this update may apply to their purchase."
The price cut has been announced alongside the opening of orders for the Uncharted, a smaller sibling to its other electric cars, priced from $59,990 plus on-road costs.
| Model | April 2026 price | 14 May 2026 price | Change |
| Uncharted AWD | N/A | $59,990 | New model |
| Solterra AWD | $63,990 | $61,990 | Down $2000 |
| Solterra AWD Touring | $69,990 | $67,990 | Down $2000 |
| Trailseeker AWD | $67,990 | $63,990 | Down $4000 |
| Trailseeker AWD Touring | $73,990 | $69,990 | Down $4000 |
Electric Cars Guide
Alex Misoyannis has been writing about cars since 2017, when he started his own website, Redline. He contributed for Drive in 2018, before joining CarAdvice in 2019, becoming a regular contributing journalist within the news team in 2020. Cars have played a central role throughout Alex’s life, from flicking through car magazines at a young age, to growing up around performance vehicles in a car-loving family. Highly Commended - Young Writer of the Year 2024 (Under 30) Rising Star Journalist, 2024 Winner Scoop of The Year - 2024 Winner
