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BMW has revealed a concept vehicle to showcase its plans for the Alpina luxury brand, but the car it will inspire won't be a coupe.
BMW has previewed the future of its newly in-house Alpina division with a new concept that skips electric power for a petrol V8.
The Vision BMW Alpina is the first concept to be shown since Alpina, formerly an independent tuning company specialising in high-performance luxury BMWs, was brought entirely in-house by the German car giant at the start of 2026.
While the concept car is a coupe, it is strictly a "design study" that hints at the styling of the first new-generation Alpina production car, which is set to be a tuned 7 Series four-door limousine due next year.
It is a coupe measuring 5.2 metres long, with space for four and a V8 under the bonnet, accompanied by an Alpina-tuned exhaust.
'Deco-line' pinstripes, which have been used on Alpinas since 1974, are seen painted on the side of the vehicle below its clear coat.
Four exhaust pipes with Alpina lettering feature, while it rides on 22-inch front and 23-inch rear 20-spoke wheels, a design synonymous with the brand since 1971, wrapped in Michelin Pilot Sport 4S tyres on the concept vehicle.
Inside is a full leather-trimmed cabin, with darker upper segments and lighter lower segments. The steering wheel has a four-spoke design, akin to other new BMWs, in the same two-tone design as the rest of the interior.
BMW has used 'clear-cut crystal' for the vehicle's cabin switchgear, and a complimentary glass water bottle with two Alpina-branded crystal glasses rise on their own mechanism, with a similar 'deco-line' and 'six-degree' design.
Alpina cars have historically offered a 'Comfort+' profile for the adaptive suspension, which is claimed to be softer than the standard setting from BMW.
The Alpina uses the latest 7 Series' multimedia setup, with a parallelogram-shaped centre touchscreen, a passenger display, and a full-width projection known as Panoramic, which changes colour based on the suspension setting chosen by the driver.
"Alpina has always represented a very specific idea of performance and refinement—where speed and comfort are complementary ambitions," Adrian van Hooydonk, head of BMW Group Design, said in a media statement.
"Our role as the new custodians of this brand is to preserve this distinctiveness and shape it for a contemporary context."
