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The CEO of the Italian luxury car maker said the battery-powered car will be one of six new models it plans to roll out this year.
Electric Cars
Ferrari is due to unveil its first electric car on Thursday, October 9, 2025, at its headquarters in Maranello, Italy.
Benedetto Vigna, the CEO of Ferrari, said the battery-powered vehicle will be one of six new models the Italian marque is planning to roll out this year, as reported by news outlet Reuters.
A prototype of the first electric Ferrari was caught on video entering its Maranello facilities earlier this year.
The test 'mule' is seen wrapped in camouflage and high voltage stickers while it appeared to have the body of a Maserati Levante SUV – developed by Ferrari when it owned Maserati – and Roma-derived headlights.
The video, uploaded by Instagram user Varryx, showcased an engine-like sound originating from what are likely to be vehicle-mounted external speakers, rather than the four exhaust outlets of its borrowed Levante bodywork.
Ferrari is yet to announce the name of the production version of its first electric model.
The use of the Maserati Levante on the prototype version suggests the first electric Ferrari could be a high-riding four-door model, with the Italian marque previously using the SUV’s body to test the mechanicals of the V12-powered Purosangue SUV.
Emanuel Carando, Ferrari's head of product and marketing, told Australian media including Drive last year that the luxury car maker's first EV model "is going to be a true Ferrari".
When asked if its battery-powered car will produce an authentic engine noise – similar to the electric Hyundai Ioniq 5 N and Dodge Charger – the Ferrari executive said, "[The sound is] always authentic Ferrari".
While prices are yet to be confirmed, a company insider previously claimed to Reuters the first Ferrari electric car will have a starting price of €500,000, or approximately $AU1 million once it arrives in Australian showrooms – something the brand has declined to comment on.
According to the news outlet, a Ferrari customer's specifications "typically add 15 [to] 20 per cent" to the car's overall price tag.
The luxury car maker predicts its first EV could account for five per cent of its 2026 sales, with its planned battery-powered models tipped to account for 40 per cent of its annual deliveries by 2030.
For reference, Ferrari generated €6.67 million ($AU10.6 million) in revenue last year, with the Italian luxury car maker delivering 13,752 vehicles globally.
The luxury car maker said its hybrid models such as the SF90 Stradale, 296 GTS and 296 GTB accounted for 51 per cent of total sales in 2024.
Electric Cars Guide
Ethan Cardinal graduated with a Journalism degree in 2020 from La Trobe University and has been working in the fashion industry as a freelance writer prior to joining Drive in 2023. Ethan greatly enjoys investigating and reporting on the cross sections between automotive, lifestyle and culture. Ethan relishes the opportunity to explore how deep cars are intertwined within different industries and how they could affect both casual readers and car enthusiasts.
