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Few things make a driver’s blood boil more than being stuck in traffic. And while listening to your favourite music or podcast could alleviate some of your frustration, these two aspiring content creators from Melbourne are helping ease local traffic.
Josh Richardson and Cameron Quashie – the duo behind In a Jam – have set social media on fire by spreading positivity to frustrated drivers in the most Australian way.
Taking to Punt Road – one of Melbourne’s most notoriously congested roads – the two social workers utilised the iconic sausage sizzle to bring some joy to local Melburnians stuck in bumper-to-bumper traffic.
The pair posted a video on various social media platforms – including TikTok and Instagram – on November 10, 2025, in which they can be seen handing out sausages and cold drinks to locals stuck on the busy road.
Since then, their videos have amassed more than 135,000 views on TikTok Alone, with various other online users erupting in celebration over the pair's wholesome antics.
A TikTok commenter said, “lowkey shedding a tear over two wholesome blokes handing out traffic-jam snags. How good”, while another stated, “who doesn’t love a snag in bread! Especially in bumper-to-bumper traffic. Bet this saved many crash outs”.
A different motorist added, "12 years I crawled on Punt Road
Some users even asked Richardson and Quashie to visit other congested cities across Australia, with one TikTok user writing, “I love this! I wish you guys were in Sydney, I would’ve cried if this happened.”
“I know that there would’ve been people in those cars having a bad day, and this would’ve made their day.”
But where did the idea to utilise an Aussie staple like the sausage sizzle? Well, according to both Richardson and Quashie, it’s because there are few things that bring Australians together than a sausage in bread.
According to the 26-year-old social worker, “the sausage sizzle is obviously iconic and it just felt right. But I think it’s also the novelty and randomness of actually having a barbecue [on the side of the road] and putting in all that effort”.
But in an internet-driven world where cynicism is almost common, Richardson said he hopes something as simple as handing out free sausages in traffic can remind people about the kindness of others.
“Something so small like a sausage in bread is enough to make people slow down for a second and be like ‘you know what? There are really nice people in this world, and there’s a lot of positivity if you are willing to create it,” he told Drive.
For Quashie, an Australian citizen who moved to Australia from the UK years ago, the warm reception from locals has solidified his cultural identity.
“The biggest thing I’ve been seeing is how everyone’s saying how Australian this is. And for me, even though I’m an Australian citizen, I was born in England, and I moved here 15 years ago,” The 27-year-old social worker told Drive.
“But growing up, especially in high school, that cultural identity was so murky for me, and I never felt Australian, and to have that response from a bunch of Australians being like ‘this is the most Aussie thing ever’ is crazy.
“It was kind of surreal, not once have I ever felt like Australians saw me as a local and then now all of a sudden the reaction’s been so positive and there’s been so much support,” he added.
The social workers said they’ve been workshopping their brand for a year, finding the right balance of helping those in need while building an online community to spread positivity.
Asked why their debut video resonated with so many people, Quashie said it had the right ingredients to display what they’re about.
“We just want to make people happy, and we always want to give back, and we don’t want to do it for any recognition or exploit another person’s situation,” he told Drive.
“So, for us it was like how we can get the best of both worlds where we’re making people happy, we’re doing something for the people, and we get a bit of attention [without utilising an unfortunate situation],” Quashie explained.
Ethan Cardinal graduated with a Journalism degree in 2020 from La Trobe University and has been working in the fashion industry as a freelance writer prior to joining Drive in 2023. Ethan greatly enjoys investigating and reporting on the cross sections between automotive, lifestyle and culture. Ethan relishes the opportunity to explore how deep cars are intertwined within different industries and how they could affect both casual readers and car enthusiasts.
